To\u011frul Abbasquliyev\u00a0<\/strong>il\u0259 m\u00fcsahib\u0259ni t\u0259qdim edir:<\/p>\n– Toy m\u0259rasiml\u0259rinin ke\u00e7irilm\u0259sin\u0259 icaz\u0259 veril\u0259nd\u0259n sonra z\u0259rg\u0259rlik m\u0259mulatlar\u0131 bazar\u0131nda aktivlik nec\u0259 d\u0259yi\u015fib?<\/strong><\/p>\n– Pandemiyan\u0131n ilkin d\u00f6vr\u00fcnd\u0259 bazarda\u00a090<\/strong>\u00a0%-\u0259 q\u0259d\u0259r z\u0259ifl\u0259m\u0259 var idi. Sonradan sahibkarlar adaptasiya d\u00f6vr\u00fcn\u00fc ke\u00e7\u0259r\u0259k \u00e7ox c\u00fczi formada \u00f6z f\u0259aliyy\u0259tl\u0259rini h\u0259min \u015f\u0259rait\u0259 uy\u011funla\u015fd\u0131rd\u0131lar. Amma yen\u0259 d\u0259 bazar\u0131n \u0259sas hiss\u0259si toy m\u0259rasiml\u0259ri il\u0259 ba\u011fl\u0131 oldu\u011fu \u00fc\u00e7\u00fcn probleml\u0259r var idi. Art\u0131q toylar\u0131n ke\u00e7irilm\u0259sin\u0259 icaz\u0259 verilib. \u0130nsan say\u0131nda m\u0259hdudiyy\u0259tl\u0259r olsa da, bunun \u00f6z\u00fc d\u0259 z\u0259rg\u0259rl\u0259r \u00fc\u00e7\u00fcn bir d\u0259st\u0259kdir. Eyni zamanda ticar\u0259t m\u0259rk\u0259zl\u0259ri d\u0259 a\u00e7\u0131l\u0131b. Az\u0259rbaycanda z\u0259rg\u0259rlik sah\u0259sind\u0259ki sahibkarlar\u0131n\u00a090<\/strong> %-i ticar\u0259t m\u0259rk\u0259zl\u0259rind\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259rir. N\u0259tic\u0259d\u0259 bazarda ir\u0259lil\u0259yi\u015f var, amma al\u0131c\u0131l\u0131q qabiliyy\u0259ti pandemiyadan \u00f6nc\u0259ki d\u00f6vrd\u0259ki h\u0259dd\u0259 \u00e7atmay\u0131b. \u015eifahi ara\u015fd\u0131rmalar\u0131m\u0131z g\u00f6st\u0259rir ki, indi al\u0131c\u0131l\u0131q qabiliyy\u0259ti pandemiyadan \u0259vv\u0259lki biznes aktivliyinin 35-40<\/strong>\u00a0%-i s\u0259viyy\u0259sind\u0259dir.<\/p>\n– \u018fsas\u0259n hans\u0131 z\u0259rg\u0259rlik m\u0259hsullar\u0131n\u0131n sat\u0131\u015f\u0131nda art\u0131m var?<\/strong><\/p>\n– Art\u0131q toylar ke\u00e7irilir v\u0259 bazar\u0131n da\u00a070-80<\/strong>\u00a0% hiss\u0259si h\u0259min m\u0259rasiml\u0259r\u0259 ba\u011fl\u0131 oldu\u011fu \u00fc\u00e7\u00fcn \u0259sas\u0259n q\u0131z\u0131ldan haz\u0131rlanan qiym\u0259tli da\u015flarla b\u0259z\u0259dilmi\u015f d\u0259stl\u0259rin sat\u0131\u015f\u0131 art\u0131b. \u0130ndi yay m\u00f6vs\u00fcm\u00fc oldu\u011fu \u00fc\u00e7\u00fcn insanlar daha \u00e7ox istirah\u0259t\u0259 \u00fcz tutur. Toylara is\u0259 m\u0259hdud sayda insanla icaz\u0259 verilir. M\u0259s\u0259l\u0259n, \u0259vv\u0259l\u00a0300-500-1000<\/strong>\u00a0n\u0259f\u0259rlik toylar olurdu v\u0259 insanlar yaln\u0131z b\u0259y v\u0259 ya g\u0259lin \u00fc\u00e7\u00fcn deyil, \u00f6zl\u0259ri \u00fc\u00e7\u00fcn d\u0259 z\u0259rg\u0259rlik m\u0259hsulu al\u0131rd\u0131ar. S\u00f6zs\u00fcz ki, toylar\u0131n az sayda qonaqla ke\u00e7irilm\u0259si bazardak\u0131 art\u0131m\u0131 bir q\u0259d\u0259r l\u0259ngidir. Amma yen\u0259 d\u0259 \u00fcmumi bazarda dir\u00e7\u0259lm\u0259 oldu\u011funu dey\u0259 bil\u0259rik.<\/p>\n– Q\u0131z\u0131l\u0131n qiym\u0259tind\u0259 d\u0259yi\u015fiklik nec\u0259dir?<\/strong><\/p>\n– 2019-cu ilin sonundan xam q\u0131z\u0131l\u0131n qiym\u0259ti qalxma\u011fa ba\u015flay\u0131b. Ke\u00e7\u0259n ilin yay\u0131nda bu qiym\u0259t\u00a040<\/strong>\u00a0AB\u015e dollar\u0131 civar\u0131ndan\u00a065<\/strong>\u00a0AB\u015e dollara q\u0259d\u0259r qalxd\u0131. Son bir ne\u00e7\u0259 ayda qiym\u0259t\u00a057-62<\/strong>\u00a0AB\u015e dollar\u0131 aras\u0131nda d\u0259yi\u015fir. N\u0259tic\u0259d\u0259 istehsal\u00e7\u0131lar da sat\u0131\u015flar\u0131n\u0131 daha baha qiym\u0259t\u0259 etm\u0259y\u0259 m\u0259cbur olur ki, bu da p\u0259rak\u0259nd\u0259 sat\u0131\u015f qiym\u0259tl\u0259rind\u0259 \u00f6z\u00fcn\u00fc bildirir.
\nAmma bu il yanvar\u0131n 1-d\u0259n z\u0259rg\u0259rlik m\u0259mulatlar\u0131n\u0131n idxal\u0131 il\u0259 ba\u011fl\u0131 g\u00f6mr\u00fck v\u0259 vergi g\u00fcz\u0259\u015ftl\u0259ri q\u00fcvv\u0259y\u0259 minib. Xam q\u0131z\u0131la, g\u00fcm\u00fc\u015f\u0259, qiym\u0259tli da\u015flara v\u0259 haz\u0131r z\u0259rg\u0259rlik m\u0259mulatlar\u0131n\u0131n idxal\u0131na g\u00f6r\u0259 \u00fc\u00e7 illik m\u00fcdd\u0259td\u0259 aksiz vergisi \u015famil olunmur. Sadalanan mal qruplar\u0131 art\u0131q 15<\/strong>\u00a0%-lik g\u00f6mr\u00fck r\u00fcsumundan da azadd\u0131r. Bu da idxal zaman\u0131 x\u0259rcl\u0259rin v\u0259 maya d\u0259y\u0259rinin a\u015fa\u011f\u0131 d\u00fc\u015fm\u0259sin\u0259 v\u0259 p\u0259rak\u0259nd\u0259 qiym\u0259tl\u0259rin nisb\u0259t\u0259n m\u00fcnasib olmas\u0131na g\u0259tirir.<\/p>\n– M\u0259lumdur ki, toy etm\u0259y\u0259 haz\u0131rla\u015fan insanlar bu planlar\u0131n\u0131 avqust ay\u0131n\u0131n ortalar\u0131na q\u0259d\u0259r yekunla\u015fd\u0131rmaq ist\u0259yirl\u0259r. \u00c7\u00fcnki avqutsun 10-da M\u0259h\u0259rr\u0259m ay\u0131 daxil olur v\u0259 bu ayda dem\u0259k olar ki, toy ke\u00e7irilmir. B\u0259zi insanlar \u015fikay\u0259t edirl\u0259r ki, z\u0259rg\u0259rl\u0259r bu f\u00fcrs\u0259td\u0259n istifad\u0259 edib m\u0259hsullar\u0131n qiym\u0259tini qald\u0131r\u0131blar.<\/strong><\/p>\n– Bir ild\u0259n \u00e7oxdur \u00f6lk\u0259d\u0259 toylar ke\u00e7irilmirdi. Bu m\u00fcdd\u0259t \u0259rzind\u0259 q\u0131z\u0131l\u0131n qiym\u0259ti xeyli art\u0131b. \u0130nsanlar\u0131n o vaxt baxd\u0131\u011f\u0131 qiym\u0259tl\u0259rl\u0259 indiki qiym\u0259tl\u0259r eyni ola bilm\u0259z. M\u0259s\u0259l\u0259nin \u0259sas s\u0259b\u0259bi xam q\u0131z\u0131l\u0131n qiym\u0259tinin artma\u011f\u0131d\u0131r. Bu m\u00fcdd\u0259t \u0259rzind\u0259 xam q\u0131z\u0131l\u0131n qiym\u0259ti artd\u0131\u011f\u0131 \u00fc\u00e7\u00fcn fabrikl\u0259r d\u0259 qiym\u0259ti qald\u0131r\u0131b.<\/p>\n
– Hans\u0131 q\u0131z\u0131la t\u0259l\u0259bat daha \u00e7oxdur?<\/strong><\/p>\n– Son\u00a05-6<\/strong>\u00a0ild\u0259\u00a014<\/strong>\u00a0karat dediyimiz\u00a0585<\/strong>\u00a0\u0259yarl\u0131 q\u0131z\u0131la daha \u00e7ox t\u0259l\u0259bat var. \u018fsas\u0259n d\u0259 2015-ci ild\u0259ki devalvasiyalardan sonra bazar\u0131n d\u00f6vriyy\u0259sinin\u00a070-80<\/strong>\u00a0%-ini\u00a0585<\/strong>\u00a0\u0259yarl\u0131 q\u0131z\u0131l\u0131n sat\u0131\u015f\u0131 t\u0259\u015fkil edir. Daha \u00f6nc\u0259ki d\u00f6vrd\u0259 is\u0259 sat\u0131\u015flar\u00a0750<\/strong>\u00a0\u0259yarl\u0131 q\u0131z\u0131l il\u0259 t\u0259xmin\u0259n b\u0259rab\u0259r s\u0259viyy\u0259d\u0259 idi. Bunu t\u0259k Az\u0259rbaycan bazar\u0131nda yox, \u0130taliya, \u0130spaniya, Tayland, Hindistan, T\u00fcrkiy\u0259, B\u018f\u018f kimi bu sah\u0259d\u0259 s\u00f6z\u00fcn\u00fc demi\u015f \u00f6lk\u0259l\u0259rd\u0259 d\u0259 m\u00fc\u015fahid\u0259 edirik. D\u00fczd\u00fcr, T\u00fcrkiy\u0259 ad\u0259t\u0259n\u00a0585<\/strong>\u00a0\u0259yarl\u0131 q\u0131z\u0131l istehsal edir. Amma, m\u0259s\u0259l\u0259n, \u0130taliya istehsal\u00e7\u0131lar\u0131 ad\u0259t\u0259n\u00a0750<\/strong>\u00a0\u0259yarl\u0131 q\u0131z\u0131l istehsal edirl\u0259r. Amma bu b\u00f6hrandan sonra onlar da \u0259yar\u0131 a\u015fa\u011f\u0131 sal\u0131rlar ki, z\u0259rg\u0259rlik m\u0259mulatlar\u0131n\u0131n qiym\u0259ti d\u0259 a\u015fa\u011f\u0131 d\u00fc\u015fs\u00fcn.
\nBizd\u0259 bu g\u00fcn t\u0259l\u0259bat\u0131n \u0259sas hiss\u0259si Az\u0259rbaycan v\u0259 T\u00fcrkiy\u0259 q\u0131z\u0131l\u0131nad\u0131r. Bazar\u0131n t\u0259qrib\u0259n\u00a040-50<\/strong>\u00a0%-ni Az\u0259rbaycan istehsall\u0131 m\u0259hsullar,\u00a040\u00a0<\/strong>%-i T\u00fcrkiy\u0259, qalan\u0131n\u0131 is\u0259 dig\u0259r \u00f6lk\u0259l\u0259rd\u0259 istehsal olunmu\u015f m\u0259hsullar t\u0259\u015fkil edir. Dig\u0259r \u00f6lk\u0259l\u0259rin m\u0259hsullar\u0131 aras\u0131nda da \u0259sas yeri \u0130taliya, qalan yerl\u0259ri is\u0259 Tayland, Hindistan v\u0259 dig\u0259r \u00f6lk\u0259l\u0259rin m\u0259hsullar\u0131 tutur.<\/p>\n– Q\u0131z\u0131l\u0131n n\u00f6v\u00fcn\u0259 g\u00f6r\u0259 qiym\u0259tl\u0259r nec\u0259 d\u0259yi\u015fir?<\/strong><\/p>\n– Az\u0259rbaycanda bir ne\u00e7\u0259 yerli istehsal\u0131\u00e7\u0131\u00a0750<\/strong>\u00a0\u0259yarl\u0131 q\u0131z\u0131l istehsal edir. Ad\u0259t\u0259n buna italyan q\u0131z\u0131l\u0131 v\u0259 ya a\u011f q\u0131z\u0131l deyirl\u0259r. T\u00fcrkiy\u0259 \u0259sas\u0259n\u00a0585<\/strong>\u00a0\u0259yarl\u0131 q\u0131z\u0131l istehsal edir. Rusiyada\u00a0585<\/strong>,\u00a0580<\/strong>,\u00a0500<\/strong>\u00a0\u0259yarl\u0131 q\u0131z\u0131l da var. Amma \u0259sas\u0259n\u00a0585<\/strong>\u00a0\u0259yarl\u0131 q\u0131z\u0131l istifad\u0259 olunur. Bunlar\u0131n qiym\u0259ti \u00e7ox b\u0259sit hesablan\u0131r. Hesablama zaman\u0131 ilkin olaraq q\u0131z\u0131l\u0131n London birjalar\u0131ndak\u0131 qiym\u0259ti g\u00f6t\u00fcr\u00fcl\u00fcr.\u00a0750<\/strong>\u00a0\u0259yarl\u0131 q\u0131z\u0131l\u0131n t\u0259rkibind\u0259\u00a075<\/strong>\u00a0%,\u00a0585<\/strong>\u00a0\u0259yarl\u0131n\u0131n t\u0259rkibind\u0259\u00a058,5<\/strong>\u00a0% q\u0131z\u0131l olur. H\u0259min q\u0131z\u0131l\u0131n bir qram\u0131n\u0131n qiym\u0259tini hesablay\u0131b \u00fcz\u0259rin\u0259 i\u015f\u00e7ilik haqq\u0131n\u0131 da g\u0259lirik.
\nAd\u0259t\u0259n T\u00fcrkiy\u0259 v\u0259 B\u018f\u018f-d\u0259 i\u015f\u00e7ilik haqq\u0131\u00a05-7\u00a0<\/strong>AB\u015e\u00a0<\/strong>dollar\u0131 aras\u0131 d\u0259yi\u015fir, \u0130taliyada is\u0259\u00a010<\/strong>\u00a0AB\u015e dollardan yuxar\u0131 olur. S\u00f6zs\u00fcz ki, idxal zaman\u0131 da \u0259lav\u0259 x\u0259rcl\u0259r yaran\u0131r.
\nBu dan\u0131\u015fd\u0131qlar\u0131m\u0131z q\u0131z\u0131l\u0131n topdan\u00e7\u0131lar \u00fc\u00e7\u00fcn hesablanan qiym\u0259tin\u0259 aiddir. Bu g\u00fcn bazarda brendl\u0259\u015fm\u0259 gedir. \u018fvv\u0259ll\u0259r ad\u0259t\u0259n q\u0259rb \u00f6lk\u0259l\u0259rinin brendl\u0259ri il\u0259 rastla\u015f\u0131rd\u0131q. \u018fsas\u0259n d\u0259 \u0130taliya bu sah\u0259d\u0259 s\u00f6z\u00fcn\u00fc demi\u015f \u00f6lk\u0259dir. Son d\u00f6vrl\u0259rd\u0259 Rusiyan\u0131n da \u00f6z z\u0259rg\u0259rlik brendl\u0259ri formala\u015f\u0131r. Brend mal\u0131n qiym\u0259ti f\u0259rqli qaydada formala\u015f\u0131r. Marketinq x\u0259rcl\u0259ri, brendin ad\u0131, qabla\u015fd\u0131r\u0131lmas\u0131 v\u0259 dig\u0259r x\u0259rcl\u0259r var ki, brendin qiym\u0259tinin baha olmas\u0131na s\u0259b\u0259b olur. Ona g\u00f6r\u0259 d\u0259 burda orta qiym\u0259t \u00e7\u0131xartmaq yaln\u0131\u015f olar. Rusiyada h\u0259r hans\u0131 bir sexd\u0259n 585\u00a0<\/strong>\u0259yarl\u0131 q\u0131z\u0131l alsaq onun qiym\u0259ti brend m\u0259hsulun qiym\u0259tind\u0259n f\u0259rqli olacaq. Eyni hal \u0130taliyaya da aiddir.<\/p>\n– G\u00fcm\u00fc\u015f sat\u0131\u015f\u0131nda v\u0259ziyy\u0259t nec\u0259dir?<\/strong><\/p>\n– G\u00fcm\u00fc\u015f m\u0259mulatlar\u0131na h\u0259mi\u015f\u0259 t\u0259l\u0259bat var. G\u00fcm\u00fc\u015f\u00fcn d\u0259 qiym\u0259ti \u00e7ox qalx\u0131b. G\u00fcm\u00fc\u015f\u00fcn bir qram\u0131n\u0131n qiym\u0259ti bu g\u00fcn t\u0259qrib\u0259n\u00a085<\/strong> sentdir. G\u00fcm\u00fc\u015f sat\u0131\u015f\u0131 sahibkarlar \u00fc\u00e7\u00fcn daha s\u0259rf\u0259li bir biznes n\u00f6v\u00fcd\u00fcr. \u00c7\u00fcnki g\u00fcm\u00fc\u015fd\u0259 qazanc marjas\u0131 daha y\u00fcks\u0259kdir. Az\u0259rbaycanda g\u00fcm\u00fc\u015f bazar\u0131 var v\u0259 bu bazarda h\u0259m topdan, h\u0259m d\u0259 brend g\u00fcm\u00fc\u015f m\u0259hsullar sat\u0131l\u0131r. \u00d6lk\u0259d\u0259 bir ne\u00e7\u0259 fabrik g\u00fcm\u00fc\u015f m\u0259mulatlar\u0131n\u0131 istehsal edib bazara \u00e7\u0131xar\u0131r. Amma onlar\u0131n bazar pay\u0131 o q\u0259d\u0259r d\u0259 \u00e7ox deyil. Bazar pay\u0131 daha \u00e7ox brendl\u0259\u015fmi\u015f g\u00fcm\u00fc\u015f m\u0259mulatlar\u0131na m\u0259xsusdur.<\/p>\nreport.az<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Every selector has the potential to have unintended side effects by targeting unwanted elements or clashing with other selectors. More surprisingly, our selectors may even lose out in the global specificity war, ultimately having little or no effect on the page at all. Any time we make a change to a CSS file, we need to carefully consider the global environment in which our styles will sit. No other front end technology requires so much discipline just to keep the code at a minimum level of maintainability.<\/p>\n","protected":false},"author":1,"featured_media":83137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[114],"tags":[],"class_list":["post-83249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iqtisadiyyat"],"_links":{"self":[{"href":"https:\/\/zergerler.az\/index.php?rest_route=\/wp\/v2\/posts\/83249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zergerler.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zergerler.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zergerler.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zergerler.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=83249"}],"version-history":[{"count":1,"href":"https:\/\/zergerler.az\/index.php?rest_route=\/wp\/v2\/posts\/83249\/revisions"}],"predecessor-version":[{"id":83250,"href":"https:\/\/zergerler.az\/index.php?rest_route=\/wp\/v2\/posts\/83249\/revisions\/83250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zergerler.az\/index.php?rest_route=\/wp\/v2\/media\/83137"}],"wp:attachment":[{"href":"https:\/\/zergerler.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=83249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zergerler.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=83249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zergerler.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=83249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}